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New Vegas ad campaign targets 'persuadables'

While the ?What happens in Vegas? campaign is geared toward Sin City visitors already familiar with the city?s offerings, a new campaign rolled out this week targets so-called ?persuadables.? ?They?re people who are open to coming to Las Vegas but just need that extra reason to come,? said LVCVA spokesperson Courtney Fitzgerald.

Source: http://video.msnbc.msn.com/hardball/50414137/

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