Marketing blitz for web security

• Thursday, January 3, 2013, 14:33
• News

The Government is planning a major marketing campaign to promote better online security to all consumers, but with a special focus on school-children and so-called ?risky men? who take a reckless attitude to posting details online.
Ministers aim to get the messages on cyber-security into primary and secondary schools, arguing that children cannot be too young to learn how to protect themselves when using the web.
One senior official said: ?For some aspects of it, you cannot go too early. People are on the Net aged three or four. So for the messages that are appropriate at that age, we are looking to push it very young. But the broader awareness, card fraud and that sort of thing, GSCE-age doesn?t seem too late to us. From quite an early age, pushing issues such as making sure you are managing your online identity and not posting inappropriate details online.
?The big goal for the next 12 months is to get somewhere transformative in terms of business and public understanding of this issue,? added the official, who pointed to the need to educate those in the ?risky men? category. ?They are men who do quite a lot of Skype and retail online. They think they are capable of managing the risk, but they are not.
?This whole [campaign] needs to be carefully tailored so it doesn?t people put people off the Internet. Nonetheless, we need to inform them about what they need to be worried about and where they can go for more information.?
Concerns over cyber-crime refuse to die down, with a survey last October claiming that more than half of the UK population had been targeted by online scams, and almost one in five people had lost money as a result of a fraud.
The Cabinet Office?s parliamentary secretary, Chloe Smith, who is spearheading the government campaign, said the threats from cyberspace were ?ever growing and ever changing?. ?We need to crack this problem. I am not sure it will be possible to talk about being invulnerable, but it is possible to talk about being well prepared for incidents, for being well skilled across society and for government and industry and academia working together to take it seriously.?

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Source: http://www.decisionmarketing.co.uk/news/marketing-blitz-for-web-security

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