Marketing at Low Cost but High Returns | because writing is her ...

When my online personalized notepads business was still starting, reaching out to potential clients was one of the greatest challenges that awaited me. My situation placed me in a disadvantaged position. I?m a sole proprietor with limited resources, knowledge and experience in owning and managing a business. I also have a day job which I can?t leave.

In order to gain clients, I started with giving away samples to my immediate market reach, my friends and colleagues. I generously gave away my products in the hope of generating my first few sales. True enough, my limited network of friends gave me my first few sales. Over time, the classic system of word of mouth gradually gave me a few clients to start business. My friends of friends, relatives of friends or my extended network propelled my business.

While I was starting to gain a few and trusted clients from referrals, I know that such marketing technique is not enough. My marketing efforts need to evolve on two areas, to gain new clients and network and ensure that my previous clients will remain as clients, with the consideration of keeping the lowest possible cost or no cost at all. ?

As a starting and struggling entrepreneur, using up my limited resources for expensive marketing campaigns was never an option. It was obviously more optimal to invest my resources for supplies and equipments to hasten my production.

While social media tools like Facebook and Twitter, provided a platform to help me update and communicate with my clients, such efforts are still not enough. For one thing, a greater fraction of my clientele is comprised?of the working and elder populace, who are not into Facebook and Twitter. ?Most of them still rely to their emails as their communication?tool. In effect, I ended up writing emails and updates on my product designs and later send them to my clients.

Some would initially perceive that sending marketing related email is easy and costless. Costless or cheaper, it?s true. However, saying that email marketing is like sending an ordinary email should read more and learn from companies such as Mad Mimi Email Marketing.

Email Marketing goes beyond writing and informing clients about your products and services. Email Marketing is leaned to drive real sales and draw every new client for the company.

Companies such as Mad Mimi Email Marketing help starting to experienced entrepreneurs to draft not just an email. The company leads its clients to an extensive email marketing campaign. The campaign is designed to last to a certain time period or cycle that will eventually retain, attract and create new clients. Mad Mimi carefully creates the concept, words and execution of the entire email marketing campaign.

What?s best about entrusting your marketing campaign to a third party company like Mad Mimi? The starting and financially struggling entrepreneur can focus on the operational aspects of the business, while another equipped and specialized organization gets the marketing job done. There will be costs involved in hiring companies such as?Mad Mimi. However, the returns of a successful marketing campaign can never be equated to the new clients gained or retained, at the lowest possible cost and effort. More importantly, compared to printing flyers and paying for ads on high traffic websites, email marketing is cheaper and it becomes a more specialized and personalized approach in business. Special and personalized marketing?from?zero to?the lowest possible cost? It?s possible with email marketing!

Disclaimer : This is a sponsored post for Mad Mimi Email Marketing. However, all opinions expressed in this post belong to the?author and not of the company.

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Source: http://shewantstowrite.wordpress.com/2012/10/17/marketing-at-low-cost-but-high-returns/

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