ELEMENTS OF A SUCCESSFUL ONLINE SALE - UPSELLING AND MAXSELLING
Whether a company uses paid advertising?or SEO to acquire a new client, there is a cost involved. ?In order to recoup the amount invested, the sales process has to turn prospects to buying customers. ?The more that a sale brings in at that transition the more profit there is for the business, and the higher the return will be on the investment in promotional activity. ?Therefore, maximizing the promotional opportunities that occur at each sale is critical to getting desired results.
Opportunity One: Up-selling at the Point of Sale
One promotional opportunity?a business must seize is to make the customer aware of any additional value available to them at the time of their initial purchase. ?This means that if there are accessories or services that may enhance the buyer?s experience, the company should use web based technology?to make sure that they are made available.
Conversely, managers need to place thought into how and when these additional elements are presented in the sales process. ?Adding them to the buying process too early can cause indecision and a delay to the purchase. ?For that reason, companies should take care to make these accessories visible?once a sale is already made?in some cases. ?Consequences aside, companies should do everything possible to provide enough value to maximize promotional opportunities at each sale.
Opportunity Two: Up-selling after the Point of Sale
Companies should do what is necessary to attain every buyer?s contact information. ? This may mean providing an additional discount on their next purchase or a special service of some kind. ?Access to the contact information of as many buyers as possible is crucial to continue the up-selling process and subsequent opportunities to increase ROI.
Once the company has the contact information of the buyer, management should keep their database lists segmented according to the nature of the initial purchase made. ?Doing this allows for promotions to be targeted?and increases the opportunities for additional connections and sales.
Effective Up-selling Increases Income and Profits
Every additional sale that a business makes after the initial contact raises the return on the investment (ROI) made by the company into its promotional methods. ? Therefore, businesses need to focus on giving the customer every opportunity to make a purchase at the time of sale as well as afterward.
Resident Evil 6 arnold schwarzenegger pirate bay revenge revenge once upon a time once upon a time
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.