Bring Your Book to Life: How It's Done with Lisa Tener - Ginger Moran

Ginger: I know that you are offering a free call for people to find out more about writing their book and about writing itself and about your upcoming class. ?Can you tell me who would benefit most from listening to the call?

?Lisa: Birth Your Book in 2013: 5 Keys to Write Your Bestseller At Last is for people who are writing nonfiction, particularly self-help, how-to or memoir, and who are either at the very beginning of the book-writing process or who started and got stuck and want to move ahead with more ease?and write the right book.

Ginger: What is special about your approach?

Lisa: A few things: One is the way I help people discover the book inside them. As you know, my signature exercise is what I call my ?Meet Your Muse? visualization. People often find they write a much better book because of the work we do in this exercise and we?ll cover a shortened version of this on the call on March 19.

Ginger: Great. What else?

Lisa: The creative aspect is one crucial part of it. As someone who?s won awards in marketing, I bring to the table the understanding of how to write a marketable book?that doesn?t mean writing a book that?s inauthentic in any way?it?s about writing a book that will more deeply resonate for your market?the specific people who are going to buy your book because of what they realize it can do for them. And it also means the book is more likely to be effective for them?and have the kind of impact an author wants to have on people and their lives.

Ginger: How do you teach that?

Lisa:. I have a system that can help people write a book rather quickly?even novices. You can have a first draft in as little as 8-12 weeks. And we?ll cover some of my tips on that initial teleseminar on March 19. It?s not about writing a cookie cutter type book and we don?t sacrifice quality for speed. It?s just that the approach is really systematic and it works!

Ginger: I can say from first-hand knowledge?you help people write high quality, marketable books and the track record to prove it. You have clients who are first time authors getting six figure book deals.

Lisa: That?s true and I try to bring that same kind of quality and marketability to authors who self publish, too.

Ginger: What might someone expect to learn from the call on March 19?

Lisa: We?ll cover some of those things that are critical to getting started and staying motivated and in action: motivation to prioritize the book, clarity about how they?ll make the time?and some fabulous tips on how to stick to it?because that?s where people often trip up.

We?ll also cover some of the critical questions that will help you shape your book concept.

And I?ll help people on the call connect with their own deep wisdom about the amazing book inside them.

I?ll share keys to writing a high quality, unique, marketable book quickly?and with ease.

Ginger: And I hope you?ll share the secrets that help your clients snag five and six figure book deals with top publishers!

Lisa: Of course!

Ginger: Realistically speaking, what can people expect from joining your award winning Bring Your Book to Life Program?I know lots of people think it?s completely impossible to write a book in 8 weeks?.

Lisa: I should start by saying that this model works really well for self-help and how-to books. Memoirs tend to take longer and I let people take the class a second time in the fall if they are writing memoir.

Ginger: Having taught the class for you last summer, I?d agree wholeheartedly about the types of books that work well. Also, I would also point out that the program is best for books that do not require extensive research.

Lisa: Yes, that?s true. I recommend leaving holes in the book for research?that can be done later if you know your subject well, but ,as you said, if you need to do lots of research for the book, it?s not the best fit.

Ginger: So, could you take readers through the process:

Lisa: As soon as someone signs up we start working on their book concept and the structure of their book. They get some fabulous materials?a workbook and CDs?to walk them through exercises that bring clarity and ease to the process?and fun, too. And then I work privately with them to refine the book concept?vision, goals, audience, features, content and structure.

Once they complete that pre-work, they can start working on the actual book. So that may be well before the April 23 class actually begins?because they?ll have all their course materials and access to me?or they can wait until class starts.

Generally, you?d write about a chapter or a bit more per week?and can have a first draft by the end of class. And that includes feedback on up to 30 pages of their writing and a customized editing plan from me. It takes some commitment and they get profound support every step of the way. Some people work on a book proposal in the class instead of a book, but most write a first draft of their book.

Ginger:?I had some of the best fun I?ve ever had as a teacher working with the class last summer.

Lisa: You know, I?d like to mention to that if readers are interested in working directly with you they can also request to work with you as their guide for the one-on-one work, since you?ve taught the class and I have sent you many clients.

Ginger: Where can people sign up for the call?

Lisa: Right here:

http://bit.ly/Mar19Call

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Ginger: Thanks, Lisa.?I look forward to hearing the call on March 19!

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Source: http://gingermoran.com/2013/03/05/bring-your-book-to-life-how-its-done-with-lisa-tener/

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