Stipple Expands Its Shopping Capabilities With Full In-Image Stores

Stipple, a startup that allows publishers to enrich images with additional content and links, is launching a new feature that it says will allow merchants to include a full-fledged online store in an image. Co-founder and CEO Rey Flemings told me that this is powerful because product images will usually get better distribution than a traditional ad ? "More people will see Nike's photos and photos that contain Nike than will watch a Nike ad." With the new feature, merchants can actually monetize those images (if they run on a site that has integrated with Stipple or that added the image using the Stipple embed code).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/SYP3ylW6kUE/

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