Energy Foods and Drinks Market - Global Trends & Forecast Report ...

REPORT HIGHLIGHTS

• The global revenue from energy foods and drinks reached $115.9 billion in 2010 and $123.3 billion in 2011. It is expected to grow to $168.3 billion by 2016, a compound annual growth rate (CAGR) of 6.4%.
• The energy foods segment reached $69.2 billion in 2010 and $72.3 billion in 2011. It is expected to grow to $89.1 billion by 2016, a CAGR of 4.3%.
• The energy drinks segment reached $46.6 billion in 2010 and nearly $51.0 billion in 2011. It is expected to grow to $79.2 billion by 2016, a CAGR of 9.2%.

REPORT SCOPE

INTRODUCTION

STUDY GOALS AND OBJECTIVES

This study provides a comprehensive analysis of market for energy drinks and energy foods on a global basis.? Its aim is to provide a range of information, from detailed product analyses within health and wellness subsegments to overall industry trends, in order to quantify and qualify the market for products and services in the energy drink and food market segment.? Individual product types are forecast on a global basis, as are overall segments.? Forecasts and trends are developed from a cross-reference of data points, which have been obtained from proprietary industry sources, company publications, industry benchmarking, and other divergent data sources to arrive at a cogent and coordinated forecast.

REASONS FOR DOING THE STUDY

For companies with an effective strategy, market opportunity awaits.? Importantly, the ability to develop an effective strategy begins with where opportunity exists and ends with how to effectively execute it to capture profit from opportunity.

The energy drink and energy foods market presents the one of the largest of all opportunities in these food and drink subsegments.? This study investigates one of the most important market drivers: the desire felt by most people for a less stressful, more energetic and longer life.? This is true of both the under-thirty generation and the aging generations where life expectancy has improved in the past decade.? These drivers are expected to continue to contribute substantially to market growth through the forecast period.? This report analyzes emerging markets by drink and food segments.? Continued growth is expected in emerging geographies, driven by the growing middle class in emerging countries such as India, China, Brazil and Russia.

This report seeks to address the critically important topics of analyzing a changing market dynamic, emerging players and technologies, strategies for accessing emerging markets, specific health claims, and geographies in order to allocate resources and make effective decisions.

SCOPE OF REPORT

Current and projected product forecasts during the forecast period (2011 to 2016) are discussed.? New product launches will be discussed.? Revenue figures for 2010 are given except where actual results have not been reported, due to the release timing of the report.

The report includes analysis of leading and emerging competitors in the current worldwide energy food and drink market.? Profiles of manufacturers of leading products as well as companies with novel products in development are analyzed to define their specific product strategies employed.? This report also assesses companies poised to introduce products during the forecast period and discusses how these introductions will change the face of the competitive environment.? The competitive environment is examined with a special focus on how new products and technologies are influencing the current consumer population.? Detailed profiles of current market leaders are discussed, as well as companies with innovative products poised to advance within the forecast period.

Products are defined as ready to drink (RTD) products, and other packaging conventions such as powdered sport recovery drinks are explicitly defined in relevant sections of the report.

Within the report, energy drinks as a segment is broken down to include a variety of drink products.? Energy drinks are non-alcoholic soft drinks advertised as boosting physical energy, mental alertness and overall well-being.? They emphasize energy derived not from the calories they contain, but rather through a choice of caffeine, vitamins and herbal supplements the manufacturer has combined.? Energy drinks include products like Red Bull, Monster and RockStar, among others.? Sports drinks are non-alcoholic soft drinks containing electrolytes like sodium, potassium and chloride.? These drinks are used for rehydration of athletes after strenuous events.? Also, they contain a high percentage of sugar, which is intended to restore energy during or after sporting activity or strenuous exercise.? Sports drinks include Gatorade G Series and Powerade, among others.

Excluded from the scope of the report are regular sales of coffee and tea, as sold through specialty shops such as Starbucks or Brueggers.? In addition, sales of traditional packaged coffee and tea products sold in supermarkets or point of sale at convenience stores are explicitly excluded from the market.

Market figures are based on revenues at the manufacturers? level and are projected at 2011-dollar value.? Inflation is not computed into the projection figures.? Trends are assessed based on projected sales for existing products, for new product introductions, expanded markets for existing products, and other factors affecting the market

Included in this report are forecasts by product, product category and by company from 2009 through 2016.? The study is arranged to offer an overview of the energy drink and energy food market accompanied by product, company, geography, and mechanism of action, with forecasts broken down and covered by geographic region or country.? Virtually the entire globe is covered to include prevalence data for each food subsegment.

Health and wellness claims of major products are evaluated with regard to their safety and long-term effects on health.? The mechanism of action of major constituents in these products is also reviewed.? The status of potential regulation of these food segments by the FDA and regulatory agencies in other countries is reviewed.

Figures are reported in U.S. dollars and in each case reflect currency fluctuations within the performance of revenue change.? Revenue figures do not account for variation in local currencies.

All market share data presented is on a global basis, unless specifically noted.

INTENDED AUDIENCE

This report is an invaluable tool for business planners, acquisitions specialists, licensing strategists, product managers, market research analysts, investors, investor consultants and anyone interested in the energy drink and food market, its products, its industry participants and its future.

The importance of identifying overall market trends, product opportunities, emerging geographies, merger and acquisition (M&A) opportunities, and insights that provide guidance for sales growth or defensive moves cannot be overstated for a variety of constituents, including:

• Established companies in the industry shall benefit from the contents, including corporate strategy, sales and marketing, business development and R&D.
• Emerging players in the segment must understand specific opportunities for out-licensing originating from the elements of differentiation of their product or technology as compared to leading, competitive and emerging food products.? Additionally, market forecasts can support investment, provided a thorough and detailed substantiation is provided for the market forecast, as is found in this study.
• Investment firms evaluating candidates for venture capital or hedged investments will gain insights as to the opportunities and risks that are being encountered in the industry in a product and company specific analysis.
• Equity analysts are provided with detailed forecasts for the next five years, which are substantiated by quantitative analysis that can support further analysis to product and company forecasts over the short and long run.

METHODOLOGY AND INFORMATION SOURCES

In-depth interviews were conducted with leading experts in the field such as executives in companies and industry analysts.

The overall energy drink and food sector comprises a variety of fast growing and independent segments.? For the sake of completeness, the current and forecasted markets comprise the total market opportunity for each respective segment.? Within each subsection, there are detailed forecasts for each driving mechanism or relevant area of growth.

Information to prepare this report was obtained from participating and emerging companies in the energy drink and energy foods area including the Food and Beverage Trade Association, Beverage World, Beverage Market Report, the National Soft Drink Association, the British Soft Drink Association, the U.S. Food and Drug Agency, Critical Reviews in Food Science and Nutrition, the American Protein Producers Industry, the Food and Drink Exporters Association, and the Northern Ireland Food and Drink Association. Other sources include the New York Times, Wall Street Journal, Washington Post, other newspapers, and company and other Internet websites.? Population estimates are based on those reported by the international database of the U.S. Census Bureau.

Current and historical revenue figures for individual products have been sourced from company disclosures that exist in the public domain or from government sources.

Source: http://www.reportsnreports.com/reports/150408-energy-foods-and-drinks-global-markets.html

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